What We Check
Every feature we compare between your current site and a Local Trades site, explained in plain language. What it means for your customers, and how we deliver it.
Can customers find you?
- Works properly on a phone
- Google understands you are a real local business
- A clear page title
- A summary you control for search results
- One clear main heading
- Has a sitemap for search engines
- Tells search engines how to crawl the site
- Avoids duplicate-page confusion
- Looks good when shared on social media or messaging apps
- A plain-text summary of your business for AI tools
- Answers the questions your customers actually ask
Can customers reach you?
Will customers wait for it?
Does it work for everyone?
Does it earn trust?
- Secure connection (HTTPS)
- States what services you offer
- States the areas you serve
- Shows a trust signal
- Links to your social profiles
- States how customers can pay
- Has a browser tab icon
- Extra security that locks in the secure connection
- No mixed-content security warnings
- Footer shows the current year
- Your email address is protected from spam bots
- Mentions your licence or certification